B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- share of consumers replacing traditional search with generative ai for global consumers (2023)
In the previous year (2023), 25% of surveyed consumers reported replacing traditional search engines with generative AI tools for product and service recommendations.
- Historical comparison figure referenced from the previous year's survey
- Specifically applies to product and service recommendations
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
12,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Capgemini Research Institute
Primary
Tier B
https://www.honeyb.ai/blog/ai-visibility-tracker-comparison ↗
Source Article
AI Visibility Trackers Compared: Big Suites vs Specialists (2026)
An AI visibility tracker answers a question that rank tracking cannot: when a buyer asks ChatGPT, Perplexity, Gemini or Google AI Mode for a recommendation in your category, does your brand get named, cited and described accurately, or does a competitor? In 2026 there are broadly two ways to buy tha…
Original Research
Capgemini Research Institute
· Original study ↗
Methodology
Prior-year figure from Capgemini Research Institute survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 25% share of consumers replacing traditional search with generative ai. Source: Capgemini Research Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-ai-search-replacement-prior-year
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-ai-search-replacement-prior-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share of consumers replacing traditional search with generative ai for global consumers<br><small>Source: Capgemini Research Institute (2023) · <a href="https://lighthousedata.io/data/gen-ai-search-replacement-prior-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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