B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- share of ai search website visitors for Gemini (2025)
Gemini accounts for approximately 18% of website visitors sent by AI search chatbots.
- Approximate figure (~18%)
- Based on a sample study of 3,000 websites
- Excludes AI visitors categorized under direct traffic
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Ahrefs
Primary
Tier B
https://proxi.co.nz/should-seos-be-worried-about-ai-search/ ↗
Source Article
I have noticed an uptick in client interest in the last 6 months regarding whether AI chatbots and AI search will negatively impact or completely change SEO. Mostly, they ask me whether we are rethinking what we are doing in their strategy as a reaction to the changes in the landscape. And they want…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study of 3,000 websites; approximate value
Methodology documented
Segmentation
IndustryB2B
RegionAPAC
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Gemini: 18% share of ai search website visitors. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gemini-share-ai-search-visitors-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gemini-share-ai-search-visitors-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- share of ai search website visitors for Gemini<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/gemini-share-ai-search-visitors-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.