B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- share of ai search website visitors for ChatGPT (2025)
ChatGPT is the largest source of AI search referral traffic, accounting for approximately 50% of AI search website visitors.
- Approximate figure (~50%)
- Based on a study of 3,000 websites, excluding AI visitors falling under direct traffic
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Ahrefs
Primary
Tier B
https://proxi.co.nz/should-seos-be-worried-about-ai-search/ ↗
Source Article
I have noticed an uptick in client interest in the last 6 months regarding whether AI chatbots and AI search will negatively impact or completely change SEO. Mostly, they ask me whether we are rethinking what we are doing in their strategy as a reaction to the changes in the landscape. And they want…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study of 3,000 websites; approximate value
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT: 50% share of ai search website visitors. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-share-of-ai-search-visitors-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-share-of-ai-search-visitors-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of ai search website visitors for ChatGPT<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/chatgpt-share-of-ai-search-visitors-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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