B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
90%
90% -- audience reach for Google Display Network (2020)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Orbitvu
Primary
Tier C
https://orbitvu.com/blog/image-google-shopping-and-google-display-network-best-practices ↗
Source Article
Image for google shopping and google display network – best practices
There is no doubt that Product Listing Advertisements work. If you gather all Google Ads clicks in one basket, the Google Shopping ones will be around 65% of the entire number. And it goes to 85% for retail ads! That’s not to mention the older yet effective product, the Google Display Network. With …
Original Research
Orbitvu
· Original study ↗
Methodology
Vendor blog citing Google Display Network reach; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Display Network: 90% audience reach. Source: Orbitvu (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gdn-internet-user-reach-90
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gdn-internet-user-reach-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- audience reach for Google Display Network<br><small>Source: Orbitvu (2020) · <a href="https://lighthousedata.io/data/gdn-internet-user-reach-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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