B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$4
$4 -- cpm for Google Display Network (2026)
Google Display Network (GDN) CPM is $3.50.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Webtools.co
Primary
Tier B
https://webtools.co/articles ↗
Source Article
Marketing Guides & Articles | Advertising Best Practices - Webtools.co
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Original Research
Webtools.co
· Original study ↗
Methodology
GDN vs programmatic display comparison ($3.50 vs $2.75)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | $4 | |
| 2026 (current) | $0.50 | -85.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Display Network: $4 cpm. Source: Webtools.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gdn-cpm-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gdn-cpm-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- cpm for Google Display Network<br><small>Source: Webtools.co (2026) · <a href="https://lighthousedata.io/data/gdn-cpm-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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