B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
40%
40% -- share of bookings made after hours for Google Business Profile booking users (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Whitespark
Primary
Tier B
https://leadferno.com/blog/webinar-rankings-are-great-conversion-is-greater ↗
Source Article
Webinar: Rankings Are Great, Conversions Are Greater - Leadferno
Getting your website and Google Business Profile (GBP) to rank well is hard work. Make sure you are maximizing those efforts by also focusing on conversion. Turn your views and visitors into leads, that’s the end goal that matters with your digital marketing.
I was joined by local SEO experts Darren…
Original Research
Whitespark
· Original study ↗
Methodology
Presented in webinar; original methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 40% | |
| 2024 (current) | 40% | 0% |
Segmentation
IndustryB2C
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Google Business Profile booking users: 40% share of bookings made after hours. Source: Whitespark (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gbp-bookings-after-hours
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<blockquote cite="https://lighthousedata.io/data/gbp-bookings-after-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of bookings made after hours for Google Business Profile booking users<br><small>Source: Whitespark (2024) · <a href="https://lighthousedata.io/data/gbp-bookings-after-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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