B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
44%
44% -- mql acceptance rate for Sales teams (MQLs accepted by sales) (2026)
According to Gartner research, only 44% of marketing-qualified leads (MQLs) are accepted by sales teams.
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Lighthouse Research Team
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Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://kirro.io/lead-conversion-rate ↗
Source Article
Lead Conversion Rate: Formula & Benchmarks (2026)
Your lead conversion rate is the percentage of leads that take the next step in your sales process. That could mean filling out a form, booking a demo, or eventually becoming a customer. The average across industries is roughly 2-5% for visitor-to-lead and 2-7% for lead-to-customer. It depends on yo…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Sales teams (MQLs accepted by sales): 44% mql acceptance rate. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-mql-acceptance
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<blockquote cite="https://lighthousedata.io/data/gartner-mql-acceptance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- mql acceptance rate for Sales teams (MQLs accepted by sales)<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/gartner-mql-acceptance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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