B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
34%
34% -- mql acceptance rate for B2B sales teams (2024)
34% of Marketing Qualified Leads (MQLs) are accepted by the sales team.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.leadboxer.com/blog/b2b-lead-scoring?ref=quuu ↗
Source Article
Behavior-Based Factors for B2B Lead Scoring and Qualification — LeadBoxer
Lead Qualification
Behavior-Based Factors for B2B Lead Scoring and Qualification
Behavior-Based Factors for B2B Lead Scoring and Qualification
2024-10-22
Lead Qualification
Behavior-Based Factors for B2B Lead Scoring and Qualification
2024-10-22
Lead Qualification
Behavior-Based Factors for B2B Lead…
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey, cited by LeadBoxer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales teams: 34% mql acceptance rate. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mql-acceptance-rate-gartner
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<blockquote cite="https://lighthousedata.io/data/mql-acceptance-rate-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- mql acceptance rate for B2B sales teams<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/mql-acceptance-rate-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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