B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

15%

15% -- marketing productivity increase for companies that effectively leverage marketing technology (2025)

Name: Marketing Productivity Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · Gartner

Companies that effectively leverage marketing technology experience a 15% increase in marketing productivity.

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

15%

Unit

Percentage

Data Vintage

2025

Entity

companies that effectively leverage marketing technology

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier C

https://applaunchpartners.com/actionable-strategies-boost-marketing-roi-in-2026/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Common Crawl

Source Article

Boost 2026 Marketing ROI: Actionable Tactics

Original Research

Gartner · Original study ↗

Methodology

Cited as a 2025 Gartner report; original report not identified

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

companies that effectively leverage marketing technology: 15% marketing productivity increase. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-marketing-tech-productivity-2025

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<blockquote cite="https://lighthousedata.io/data/gartner-marketing-tech-productivity-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- marketing productivity increase for companies that effectively leverage marketing technology<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-marketing-tech-productivity-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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