B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- marketing productivity increase for marketing productivity (McKinsey analysis) (2025)
According to McKinsey & Company, data was key to increasing marketing productivity by 15 to 20%.
- Reported as a range (15 to 20%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://cogentinfo.com/resources/revenue-growth-management ↗
Source Article
Cogent | Blog | Revenue Growth Management
Analytics, AI/ML
Cogent Infotech
Blog
Pittsburgh
The modern marketplace is inclined more towards data-oriented insights. Technologies and data-driven approaches have become indispensable in today's customer-centric marketplace. Data analytics can play a significant role in understanding consumer beh…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Midpoint of 15-20% range; blog cites McKinsey & Company analysis on data-driven marketing productivity
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing productivity (McKinsey analysis): 15% marketing productivity increase. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-driven-marketing-productivity-15-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/data-driven-marketing-productivity-15-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- marketing productivity increase for marketing productivity (McKinsey analysis)<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/data-driven-marketing-productivity-15-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.