B
Evidence Grade B
Graded
under review
Safe to Cite
Current
81%
81% -- companies competing on customer experience for Companies (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://antlere.com/performance-matters-for-customer-loyalty/ ↗
Source Article
The CX Factor: Why Performance Matters for Customer Loyalty
Original Research
Gartner
· Original study ↗
Methodology
Gartner research, cited secondhand by Antlere
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 90% | |
| 2018 | 89% | -1.1% |
| 2026 (current) | 81% | -9.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies: 81% companies competing on customer experience. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-compete-on-cx-81pct
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<blockquote cite="https://lighthousedata.io/data/gartner-compete-on-cx-81pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- companies competing on customer experience for Companies<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/gartner-compete-on-cx-81pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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