B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
90%
90% -- companies competing on customer experience for companies (2015)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Spend Survey
Primary
Tier C
https://touchwork.com/why-universities-need-sms-to-enhance-cx/ ↗
Source Article
Why universities need SMS to enhance CX - Touchwork
Why universities need SMS to enhance CX
In today’s environment with multiple communication channels, using SMS (Short Message Service) or Text Messaging is becoming the most effective way for schools to stay connected with their students. With a 98% open rate and most messages being read within thre…
Original Research
Marketing Spend Survey
· Original study ↗
Methodology
Cited from 2015 Marketing Spend Survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 (current) | 90% | |
| 2018 | 89% | -1.1% |
| 2026 | 81% | -9.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 90% companies competing on customer experience. Source: Marketing Spend Survey (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-competing-on-cx
HTML Embed
<blockquote cite="https://lighthousedata.io/data/companies-competing-on-cx" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- companies competing on customer experience for companies<br><small>Source: Marketing Spend Survey (2015) · <a href="https://lighthousedata.io/data/companies-competing-on-cx" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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