B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

27%

27% -- share of buying time spent researching online for B2B buying groups (2022)

Name: Share Of Buying Time Spent Researching Online Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2022 · Gartner

A buying group spends 27% of their time researching solutions online.

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

27%

Unit

Percentage

Data Vintage

2022

Entity

B2B buying groups

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier C

https://www.leadboxer.com/blog/b2b-vs-b2c ↗

Confidence: 48/100 Vintage: 2022 Channel: Wayback

Source Article

B2B Vs B2C Clients: Key Comparisons in Buyer Intent, Decision Making, and Sales — LeadBoxer

Data-Driven analysis|lead hacking|Sales B2B Vs B2C Clients: Key Comparisons in Buyer Intent, Decision Making, and Sales B2B Vs B2C Clients: Key Comparisons in Buyer Intent, Decision Making, and Sales 2022-05-25 Data-Driven analysis|lead hacking|Sales B2B Vs B2C Clients: Key Comparisons in Buyer Inte…

Original Research

Gartner · Original study ↗

Methodology

Cited from a Gartner study

Methodology documented

Trend Over Time

Period	Value	Change
2022 (current)	27%
2024	27%	0%

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B buying groups: 27% share of buying time spent researching online. Source: Gartner (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-b2b-time-researching-online

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<blockquote cite="https://lighthousedata.io/data/gartner-b2b-time-researching-online" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- share of buying time spent researching online for B2B buying groups<br><small>Source: Gartner (2022) · <a href="https://lighthousedata.io/data/gartner-b2b-time-researching-online" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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