B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
27%
27% -- share of buying time spent researching online for B2B buying groups (2024)
A B2B buying group spends 27% of their time researching solutions online.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.leadboxer.com/blog/b2b-vs-b2c ↗
Source Article
B2B vs B2C: What's The Difference?
Successful B2B (b2b stands for business to business) and B2C (b2b stands for business to consumer) sales rely on in-depth knowledge of targeted customer bases. While both of these business models involve sales, there are key differences between the worlds of B2B and B2C. Customers for each of these …
Original Research
Gartner
· Original study ↗
Methodology
Gartner study cited by LeadBoxer
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 27% | |
| 2024 (current) | 27% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buying groups: 27% share of buying time spent researching online. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buying-group-online-research-time
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<blockquote cite="https://lighthousedata.io/data/b2b-buying-group-online-research-time" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- share of buying time spent researching online for B2B buying groups<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/b2b-buying-group-online-research-time" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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