B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- customer engagement increase for banking and fintech (2025)
Gamification in banking and fintech can increase customer engagement by 48%.
- Cited as a widely known general claim without an underlying primary research reference
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sciflare.com
Primary
Tier C
https://www.sciflare.com/blog/fantasy-sports-gamification-after-gaming-bill/ ↗
Source Article
Fantasy Sports After India's Gaming Bill: Engagement
Quick Summary
- Gamification refers to the implementation of gaming elements in non-gaming scenarios.
- Enterprises across industries can benefit from gamified elements and boost user engagement and retention.
- In the aftermath of the ban on real money gaming, gamifying enterprise solutions offers …
Original Research
sciflare.com
· Original study ↗
Methodology
No original source cited; described as 'widely known' claim
Methodology documented
Segmentation
IndustryFinTech
Channelcontent
Cite this stat
Plain Text
banking and fintech: 48% customer engagement increase. Source: sciflare.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gamification-banking-fintech-engagement-lift
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<blockquote cite="https://lighthousedata.io/data/gamification-banking-fintech-engagement-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- customer engagement increase for banking and fintech<br><small>Source: sciflare.com (2025) · <a href="https://lighthousedata.io/data/gamification-banking-fintech-engagement-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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