B
Evidence Grade B
Verified
under review
Safe to Cite
Current
29%
29% -- customer engagement rate for B2B companies (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Gallup
Primary
Tier A
http://analytics.gallup.com/213707/b2b-analytics.aspx ↗
Source Article
Create Sustainable Business Growth
Original Research
Gallup
· Original study ↗
Methodology
Gallup B2B analytics research; page is a promotional landing page for Gallup's B2B customer strategy services
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 29% | |
| 2026 (current) | 29% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies: 29% customer engagement rate. Source: Gallup (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gallup-b2b-customer-engagement-29pct
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<blockquote cite="https://lighthousedata.io/data/gallup-b2b-customer-engagement-29pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- customer engagement rate for B2B companies<br><small>Source: Gallup (2026) · <a href="https://lighthousedata.io/data/gallup-b2b-customer-engagement-29pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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