B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
29%
29% -- customer engagement rate for B2B customers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Global Brands Magazine
Primary
Tier A
https://www.globalbrandsmagazine.com/why-your-qbr-presentations-are-failing/ ↗
Source Article
Why Your QBR Presentations Are Failing? - Global Brands Magazine
Why Your QBR Presentations Are Failing?
12 Reasons of Unsuccessful QBR Presentations
According to a study, among B2B customers, 71% are at risk of defecting to competition, and only 29% are genuinely engaged. You can keep the customers engaged by devising ways that have a positive impact on their bo…
Original Research
Global Brands Magazine
· Original study ↗
Methodology
Study on B2B customer engagement
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B customers: 29% customer engagement rate. Source: Global Brands Magazine (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-customers-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-customers-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- customer engagement rate for B2B customers<br><small>Source: Global Brands Magazine (2023) · <a href="https://lighthousedata.io/data/b2b-customers-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.