B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
80%
80% -- conversion variance for Partner Marketing (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
Adtraction
Primary
Tier B
https://adtraction.com/blog/measuring-partner-marketing-using-ga4?page=2 ↗
Source Article
Measuring Partner Marketing using GA4 | Adtraction
Blog
Back
Jan 17 2024
Measuring Partner Marketing using GA4
Google Analytics 4 (GA4) was launched in October 2020. GA4 gained widespread adoption when Universal Analytics (UA) stopped collecting new data in July 2023.
GA4 is a totally new analytics product with a fundamentally different data structu…
Also cited by
nature.com
https://www.nature.com/
2026-08-16
triplewhale.com
https://www.triplewhale.com/
2026-08-16
Original Research
Adtraction
· Original study ↗
Methodology
Variances between Partner Marketing platforms and Google Analytics 4 (GA4) across Europe.
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 80% | |
| 2024 (current) | 80% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Partner Marketing: 80% conversion variance. Source: Adtraction (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ga4-partner-marketing-variance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ga4-partner-marketing-variance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- conversion variance for Partner Marketing<br><small>Source: Adtraction (2024) · <a href="https://lighthousedata.io/data/ga4-partner-marketing-variance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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