B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- share of customers citing free cancellation for Online travel bookers (2025)
73% of customers cite free cancellation as their main reason for booking a property.
- Cites general 'consumer researches' without naming specific source or sample
Lighthouse Research Team
Last verified:
·
How we verify data →
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Master Booking.com Extranet: 7 Tips to Get the Most Out of Booking
The Extranet dashboard is more than just a management portal for hotel managers and property owners. Booking.com equipped the website with numerous features to help partners improve their listings to get better visibility and generate a higher conversion rate. In this blog, we'll answer seven of the…
Methodology
Cited as 'consumer researches' without named source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 73% | |
| 2025 (current) | 73% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online travel bookers: 73% share of customers citing free cancellation. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/free-cancellation-booking-reason-73pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/free-cancellation-booking-reason-73pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of customers citing free cancellation for Online travel bookers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/free-cancellation-booking-reason-73pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.