B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- click fraud rate for Clicks processed by FraudScore platform (Q1 2020)
Around 25% of the clicks processed by FraudScore in the first three months of 2020 were fraudulent.
- Vendor-published telemetry from FraudScore platform
- Stated as 'around 25%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
Q1 2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
FraudScore
Primary
Tier B
https://fraudscore.ai/blog/new-real-time-fraud-prevention-tool-from-fraudscore-saves-your-clicks ↗
Source Article
New real-time fraud prevention tool from FraudScore saves your clicks
Click fraud is one of the most common and widespread fraud types in the world of digital advertising. During the last five years, click fraud was one of the top three most talked about types of digital crimes, as well as one of the largest wastes of spending to ad budgets.
What makes click fraud so …
Original Research
FraudScore
· Original study ↗
Methodology
First-party platform telemetry: FraudScore processed 'dozens of billions of clicks' in the first three months of 2020 and classified roughly 25% as fraudulent. Vendor-published figure with limited methodology detail.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Clicks processed by FraudScore platform: 25% click fraud rate. Source: FraudScore (Q1 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fraudscore-click-fraud-rate-q1-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fraudscore-click-fraud-rate-q1-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- click fraud rate for Clicks processed by FraudScore platform<br><small>Source: FraudScore (Q1 2020) · <a href="https://lighthousedata.io/data/fraudscore-click-fraud-rate-q1-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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