B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- display ad viewability rate for France display advertising (Q2 2021)
In Q2 2021, the benchmark for display ad viewability in France was 49%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
Q2 2021
Entity
Geography
FR
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meetrics
Primary
Tier B
https://back2marketingschool.com/ad-visibility-vs-viewability-industry-benchmarks/ ↗
Source Article
Ad Visibility vs Viewability | Industry Benchmarks
Ad Visibility and Viewability
What is the difference between ad visibility and viewability?
It’s not always easy to tell the difference between viewability and visibility. Many platforms even use the terms interchangeably. Officially, viewability means the possibility of an ad to be seen and visibil…
Original Research
Meetrics
· Original study ↗
Methodology
Meetrics quarterly viewability benchmark report
Methodology documented
Segmentation
IndustryMedia
RegionFR
Channelpaid_ads
Cite this stat
Plain Text
France display advertising: 49% display ad viewability rate. Source: Meetrics (Q2 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/france-display-viewability-q2-2021
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<blockquote cite="https://lighthousedata.io/data/france-display-viewability-q2-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- display ad viewability rate for France display advertising<br><small>Source: Meetrics (Q2 2021) · <a href="https://lighthousedata.io/data/france-display-viewability-q2-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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