B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- repeat purchase probability for Ecommerce buyers with four prior purchases (2023)
According to a CMSWire study, there is a 59% probability that a customer who has made four purchases from a store will return to make another purchase.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
CMSWire
Primary
Tier C
https://usersinsights.com/woocommerce-returning-customers/ ↗
Source Article
How to Find WooCommerce Returning Customers & Improve Customer Retention - Users Insights
How to Find WooCommerce Returning Customers & Improve Customer Retention
When it comes to conversion rate, your WooCommerce returning customers are the most valuable type of customers. There are many studies that show the value of returning customers.
According to a study by CMSWire, whenever a cust…
Original Research
CMSWire
· Original study ↗
Methodology
Cited from CMSWire study
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Ecommerce buyers with four prior purchases: 59% repeat purchase probability. Source: CMSWire (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fourth-purchase-return-59-percent
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<blockquote cite="https://lighthousedata.io/data/fourth-purchase-return-59-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- repeat purchase probability for Ecommerce buyers with four prior purchases<br><small>Source: CMSWire (2023) · <a href="https://lighthousedata.io/data/fourth-purchase-return-59-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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