B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- brand favourability lift for Fountain Tire (Rainfall Warnings campaign) (2025)
Fountain Tire's Rainfall Warnings campaign achieved a 21% increase in brand favourability.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fountain Tire / Strategy Awards
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2025/?e=199732&n=Rainfall+Warnings ↗
Source Article
2025 Winner
Original Research
Fountain Tire / Strategy Awards
· Original study ↗
Methodology
Campaign results reported in award case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fountain Tire (Rainfall Warnings campaign): 21% brand favourability lift. Source: Fountain Tire / Strategy Awards (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fountain-tire-favourability-lift
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<blockquote cite="https://lighthousedata.io/data/fountain-tire-favourability-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- brand favourability lift for Fountain Tire (Rainfall Warnings campaign)<br><small>Source: Fountain Tire / Strategy Awards (2025) · <a href="https://lighthousedata.io/data/fountain-tire-favourability-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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