B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- brand favourability lift for SVEDKA (2018)
SVEDKA's Banner Ad Curse Halloween campaign drove baseline gains of 41% for brand favourability vs. year-over-year among millennials.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2018/?e=63172&w=Banner+Ad+Curse ↗
Source Article
2018 Winner
Original Research
Strategy Awards
· Original study ↗
Methodology
Campaign brand-lift results as reported in award case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SVEDKA: 41% brand favourability lift. Source: Strategy Awards (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/svedka-brand-favourability-gain-2018
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<blockquote cite="https://lighthousedata.io/data/svedka-brand-favourability-gain-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- brand favourability lift for SVEDKA<br><small>Source: Strategy Awards (2018) · <a href="https://lighthousedata.io/data/svedka-brand-favourability-gain-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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