B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33%
33% -- customer engagement increase for Businesses with deep personalization and targeted messaging (2026)
Businesses utilizing deep personalization and targeted messaging experienced a 33% increase in customer engagement through behavior-based marketing campaigns.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://wpsocialninja.com/wordpress-social-proof/ ↗
Source Article
The Ultimate Guide to WordPress Social Proof in 2026
Original Research
Forrester
· Original study ↗
Methodology
Forrester Total Economic Impact study on behavior-based marketing campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses with deep personalization and targeted messaging: 33% customer engagement increase. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-personalization-engagement-33
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<blockquote cite="https://lighthousedata.io/data/forrester-personalization-engagement-33" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- customer engagement increase for Businesses with deep personalization and targeted messaging<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/forrester-personalization-engagement-33" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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