B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$0.55
$0.55 -- cost per click for Google Shopping Food and Grocery (2026)
The average Google Shopping CPC for the Food and Grocery product category is $0.55.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.55
Unit
Currency Usd
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Store Growers
Primary
Tier B
https://foundrycro.com/blog/google-shopping-benchmarks-by-category-2026/ ↗
Source Article
Google Shopping Benchmarks by Category 2026 + Free Calculator | Foundry CRO
The short version:
- The average Google Shopping CPC is $0.66, which is 87% cheaper than Search at $5.26. Category range spans $0.55 (Food and Grocery) to $1.50 (Industrial/B2B).
- Shopping ROAS ranges from 3:1 to 6.5:1 across categories. Apparel delivers 6.1x while Electronics delivers 3.8x, but at…
Original Research
Store Growers
· Original study ↗
Methodology
Category benchmarks from Store Growers, Triple Whale, LocaliQ, Echelonn
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Google Shopping Food and Grocery: $0.55 cost per click. Source: Store Growers (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/food-grocery-shopping-cpc-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/food-grocery-shopping-cpc-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.55</strong> -- cost per click for Google Shopping Food and Grocery<br><small>Source: Store Growers (2026) · <a href="https://lighthousedata.io/data/food-grocery-shopping-cpc-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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