B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
10%
10% -- email conversion rate lift for Flightfox (2015)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Flightfox
Primary
Tier C
http://blog.getvero.com/guides/email-marketing-guide/optimize-email-campaigns/ ↗
Source Article
Optimize Your Email Campaigns - Vero Email Marketing Blog
Section 6.1
Segment your subscribers
As we touched on at the start of Chapter 2, segmenting your customers allows you to send more granular emails. This, in turn, means that you’ll send emails that resonate with each and every recipient – this keeps you and your customers happier: they get better em…
Original Research
Flightfox
· Original study ↗
Methodology
A/B testing of automated behavioral cart emails doubled campaign effectiveness, lifting total email impact on cart process to 10% conversion increase
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Flightfox: 10% email conversion rate lift. Source: Flightfox (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/flightfox-ab-test-conversion-lift-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/flightfox-ab-test-conversion-lift-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- email conversion rate lift for Flightfox<br><small>Source: Flightfox (2015) · <a href="https://lighthousedata.io/data/flightfox-ab-test-conversion-lift-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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