B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- email conversion rate lift for Personalised emails (2025)
Personalised emails improve conversions by 10% according to an Epsilon study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Epsilon
Primary
Tier C
https://www.digimark.com.au/blog/marketing-automation-hacks/ ↗
Source Article
How to Use Marketing Automation Hacks to Save Time Daily
Understanding Marketing Automation
Definition of Marketing Automation
Marketing Automation Hacks empower businesses to engage, nurture, and convert customers more efficiently through automated processes. Marketing automation refers to the software and technologies designed to engage, nurture, and co…
Original Research
Epsilon
· Original study ↗
Methodology
Cited by digimark.com.au as an Epsilon study; original publication details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalised emails: 10% email conversion rate lift. Source: Epsilon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/epsilon-personalised-email-conversion-lift-10
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<blockquote cite="https://lighthousedata.io/data/epsilon-personalised-email-conversion-lift-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- email conversion rate lift for Personalised emails<br><small>Source: Epsilon (2025) · <a href="https://lighthousedata.io/data/epsilon-personalised-email-conversion-lift-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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