B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
120,000,000
120,000,000 -- ad impressions served for RTB House FLEDGE auctions (2023-01)
RTB House displayed almost 120 million impressions globally through its FLEDGE auctions in January 2023 alone.
- Value is described as 'almost 120 million'
- Represents experimental FLEDGE testing data, not full production/market scale
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
120,000,000
Unit
Count
Data Vintage
2023-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RTB House
Primary
Tier A
https://www.rtbhouse.com/blog/rtb-house-update-on-fledge-tests ↗
Source Article
What Is the Status of the FLEDGE Tests? | RTB House
Market status
Privacy Sandbox testing has been increasing in scale since April 2022. The most recent increase was announced in November 2022 to reach up to 5% page loads for up to 5% of Chrome users. However, since January 2023, the scale has been temporarily lowered to 4% of users for about a month…
Original Research
RTB House
· Original study ↗
Methodology
RTB House first-party FLEDGE testing data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
RTB House FLEDGE auctions: 120,000,000 ad impressions served. Source: RTB House (2023-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fledge-impressions-january-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fledge-impressions-january-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>120,000,000</strong> -- ad impressions served for RTB House FLEDGE auctions<br><small>Source: RTB House (2023-01) · <a href="https://lighthousedata.io/data/fledge-impressions-january-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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