B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

4,500,000,000

4,500,000,000 -- ad impressions served for Facebook advertising (Webtrends campaigns) (2011)

Name: Ad Impressions Served Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2011 · n=11,000 · Webtrends

Webtrends analyzed over 11,000 Facebook advertising campaigns that served over 4.5 billion impressions.

Covers Webtrends campaigns which likely perform better than average Facebook advertisers

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Attribution: Webtrends View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

4,500,000,000

Unit

Count

Data Vintage

2011

Entity

Facebook advertising (Webtrends campaigns)

Sample Size

11,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Webtrends Primary Tier B

http://mthink.com/2011/02/short-lifetime-facebook-ads/ ↗

Confidence: 53/100 Vintage: 2011 Channel: Common Crawl

Source Article

The Short Lifetime Of Facebook Ads

Original Research

Webtrends · Original study ↗

Methodology

Webtrends Facebook advertising performance report covering 11,000+ campaigns

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Facebook advertising (Webtrends campaigns): 4,500,000,000 ad impressions served. Source: Webtrends (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-webtrends-impressions-4-5-billion

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<blockquote cite="https://lighthousedata.io/data/facebook-ads-webtrends-impressions-4-5-billion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,500,000,000</strong> -- ad impressions served for Facebook advertising (Webtrends campaigns)<br><small>Source: Webtrends (2011) · <a href="https://lighthousedata.io/data/facebook-ads-webtrends-impressions-4-5-billion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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