B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- customers buying from first responder rate for customers (2025)
78% of customers buy from the first company that responds, according to a study by InsideSales.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
InsideSales
Primary
Tier C
https://www.ioiventures.com/speed-matters-why-fast-email-responses-drive-more-conversions/ ↗
Source Article
Speed Matters: Why Fast Email Responses Drive More Conversions - IOI Ventures
Speed Matters: Why Fast Email Responses Drive More Conversions
February 7, 2025 | Marisa Malts
In the world of digital marketing and sales, timing isn’t just important—it’s everything. If email is part of your lead generation strategy, how quickly you respond to a prospect can make or break the deal…
Original Research
InsideSales
· Original study ↗
Methodology
Study by InsideSales, as cited by IOI Ventures
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 78% | |
| 2026 | 78% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 78% customers buying from first responder rate. Source: InsideSales (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-responder-wins-78-percent
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<blockquote cite="https://lighthousedata.io/data/first-responder-wins-78-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- customers buying from first responder rate for customers<br><small>Source: InsideSales (2025) · <a href="https://lighthousedata.io/data/first-responder-wins-78-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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