B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4.9%
4.9% -- email click through rate for Financial Services Avg (2026)
The average email click-through rate (CTR) in financial services is 4.9%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Prospeo
Primary
Tier A
https://prospeo.io/s/fintech-lead-generation ↗
Source Article
Fintech Lead Generation: Practitioner's Playbook (2026)
Fintech Lead Generation: The Practitioner's Playbook for 2026
Your SDR just burned through 2,000 credits on a "fintech companies" list. Bounce rate: 34%. Three compliance officers replied - to tell you to stop emailing them. The VP of Sales wants to know why pipeline is flat.
Fintech lead generation…
Original Research
Prospeo
· Original study ↗
Methodology
Average email click-through rate in financial services.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Financial Services Avg: 4.9% email click through rate. Source: Prospeo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fintech-lead-generation-email-ctr
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<blockquote cite="https://lighthousedata.io/data/fintech-lead-generation-email-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.9%</strong> -- email click through rate for Financial Services Avg<br><small>Source: Prospeo (2026) · <a href="https://lighthousedata.io/data/fintech-lead-generation-email-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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