B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12
12 -- cac payback period for fintech B2C apps (2025)
A fintech B2C app should target a CAC payback period within 12 months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12
Unit
Duration Months
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
viciousmarketing.net
Primary
Tier C
https://www.viciousmarketing.net/post/performance-marketing-for-fintech-apps-reducing-cac-with-behav… ↗
Source Article
FinTech Performance Marketing: Reduce CAC with Targeting
Performance Marketing for FinTech Apps: Reducing CAC with Behavioral Targeting
Updated: Mar 12
In the highly competitive financial tech world, coming as it were, to get new users through downloads is not enough. The challenge is the most apparent - to attract top-quality users without spending beyon…
Original Research
viciousmarketing.net
· Original study ↗
Methodology
Recommended CAC payback window for B2C fintech apps
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
fintech B2C apps: 12 cac payback period. Source: viciousmarketing.net (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fintech-b2c-cac-payback-period
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<blockquote cite="https://lighthousedata.io/data/fintech-b2c-cac-payback-period" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> -- cac payback period for fintech B2C apps<br><small>Source: viciousmarketing.net (2025) · <a href="https://lighthousedata.io/data/fintech-b2c-cac-payback-period" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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