B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37%
37% -- day 7 retention lift for Finance app tutorial-style ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppsFlyer
Primary
Tier A
https://www.campaignindonesia.id/article/bagaimana-iklan-mobile-yang-lebih-cerdas-mengalahkan-kampan… ↗
Source Article
Bagaimana iklan mobile yang lebih cerdas mengalahkan kampanye berbiaya besar: Laporan
Bagaimana iklan mobile yang lebih cerdas mengalahkan kampanye berbiaya besar: Laporan
Berdasarkan pengeluaran iklan sebesar $2,4 miliar di 1.300 aplikasi, laporan terbaru AppsFlyer mengungkapkan mengapa penceritaan emosional, tutorial, dan talenta asli platform kini mengungguli kreativitas berbiaya …
Original Research
AppsFlyer
· Original study ↗
Methodology
Tutorials outperform testimonials (88% of spend) by 37% in day-7 retention
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Finance app tutorial-style ads: 37% day 7 retention lift. Source: AppsFlyer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/finance-tutorial-retention-lift
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<blockquote cite="https://lighthousedata.io/data/finance-tutorial-retention-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- day 7 retention lift for Finance app tutorial-style ads<br><small>Source: AppsFlyer (2026) · <a href="https://lighthousedata.io/data/finance-tutorial-retention-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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