B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$3
$3 -- cost per click for Finance and Insurance (Google Ads) (2025)
Finance and Insurance Google Ads cost per click was $3.46 in the 2025 WordStream benchmarks.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
16,446
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier B
https://www.whatconverts.com/blog/ppc-costs-are-rising-and-that-makes-every-dollar-more-fragile/ ↗
Source Article
PPC Costs Are Rising—And That Makes Every Dollar More Fragile
Original Research
WordStream
· Original study ↗
Methodology
Per WordStream analysis of 16,446 Google Ads campaigns (April 2024–March 2025)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | $3 | |
| 2026 | $3 | -0.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Finance and Insurance (Google Ads): $3 cost per click. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/finance-insurance-cpc-2025
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<blockquote cite="https://lighthousedata.io/data/finance-insurance-cpc-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- cost per click for Finance and Insurance (Google Ads)<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/finance-insurance-cpc-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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