B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
$40
$40 -- cpm for Finance, B2B, and high-net-worth-targeted podcasts (2025-2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$40
Unit
Currency Usd
Data Vintage
2025-2026
Entity
Geography
CO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
narrativegroup.co
Primary
Tier C
https://narrativegroup.co/blog/podcast-selection-guide/ ↗
Source Article
How to Choose the Right Podcast for Your Brand
Key Takeaways
- Show selection – not ad creative alone – is the single biggest factor in whether a podcast sponsorship drives results.
- Audience match and category fit matter more than raw download volume; a niche show with 8,000 highly engaged listeners can outperform a general show with 80,000.
-…
Original Research
narrativegroup.co
· Original study ↗
Methodology
Agency reference range for finance/B2B/high-net-worth shows; range $40–$75+ (open-ended upper bound), midpoint of stated bounds used.
Methodology documented
Segmentation
IndustryFinance
RegionCO
RoleAll marketers
Channelpodcasts
Cite this stat
Plain Text
Finance, B2B, and high-net-worth-targeted podcasts: $40 cpm. Source: narrativegroup.co (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/finance-b2b-podcast-cpm-benchmark
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<blockquote cite="https://lighthousedata.io/data/finance-b2b-podcast-cpm-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$40</strong> -- cpm for Finance, B2B, and high-net-worth-targeted podcasts<br><small>Source: narrativegroup.co (2025-2026) · <a href="https://lighthousedata.io/data/finance-b2b-podcast-cpm-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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