B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4
4 -- blended roas for fatty15 (2025)
fatty15 achieved a 3.65x blended ROAS across retargeting and acquisition campaigns on streaming TV.
- Attributed by Upscale AI vendor case study
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Upscale AI
Primary
Tier B
https://www.upscale.ai/case-studies/turning-storytelling-into-a-growth-engine ↗
Source Article
fatty15 | Case Study | Upscale AI
Brand
fatty15
Vertical
Health + Wellness
Person/Role
Eric Venn-Watson MD, MBA
Co-Founder, Co-CEO
Website
fatty15.com
fatty15 partnered with Upscale AI to tell their brand story across streaming TV.
fatty15 partnered with Upscale AI to tell their brand story across streaming TV.
$200
K
Over $200K in …
Original Research
Upscale AI
· Original study ↗
Methodology
Case study metric covering retargeting and customer acquisition campaigns on streaming TV
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
fatty15: 4 blended roas. Source: Upscale AI (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fatty15-blended-roas-streaming-tv
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<blockquote cite="https://lighthousedata.io/data/fatty15-blended-roas-streaming-tv" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- blended roas for fatty15<br><small>Source: Upscale AI (2025) · <a href="https://lighthousedata.io/data/fatty15-blended-roas-streaming-tv" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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