B
Evidence Grade B
Graded
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Safe to Cite
Recent
30%
30% -- email channel revenue share for fashion and apparel brands (2025)
Fashion and apparel brands that execute email well generate 30% to 40% of their total revenue from the email channel.
- Applies to brands that execute email marketing effectively
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Lighthouse Research Team
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Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Excelohunt
Primary
Tier B
https://www.excelohunt.com/blog/email-marketing-for-fashion-brands/ ↗
Source Article
Email Marketing for Fashion & Apparel Brands: Seasonal Strategies That Sell
Email Marketing for Fashion & Apparel Brands: Seasonal Strategies That Sell
Fashion and apparel brands that do email well generate 30-40% of their total revenue from the email channel. Brands that don’t? They leave that money sitting in their ESP, unsent.
The difference comes down to one thing: seas…
Original Research
Excelohunt
· Original study ↗
Methodology
Agency benchmark based on 80+ fashion brands managed on Klaviyo; range midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
fashion and apparel brands: 30% email channel revenue share. Source: Excelohunt (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fashion-email-revenue-share-30-40
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<blockquote cite="https://lighthousedata.io/data/fashion-email-revenue-share-30-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email channel revenue share for fashion and apparel brands<br><small>Source: Excelohunt (2025) · <a href="https://lighthousedata.io/data/fashion-email-revenue-share-30-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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