B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

23%

23% -- email channel revenue share for Email marketing channel share of company revenue (Econsultancy 2014 Email Marketing Industry Census respondents) (2014)

Name: Email Channel Revenue Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2014 · Econsultancy

Email marketing accounted for 23% of revenue according to the Econsultancy 2014 Email Marketing Industry Census.

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Attribution: Econsultancy View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

23%

Unit

Percentage

Data Vintage

2014

Entity

Email marketing channel share of company revenue (Econsultancy 2014 Email Marketing Industry Census respondents)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Econsultancy Primary Tier C

https://attentive.ly/identify-and-target-influencers/ ↗

Confidence: 48/100 Vintage: 2014 Channel: Common Crawl

Source Article

Identify and Target Influencers

Original Research

Econsultancy · Original study ↗

Methodology

Cited by Attentive.ly from the Econsultancy 2014 Email Marketing Industry Census; Attentive.ly is a secondary source citing named research

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Email marketing channel share of company revenue (Econsultancy 2014 Email Marketing Industry Census respondents): 23% email channel revenue share. Source: Econsultancy (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-channel-share-of-revenue-23pct-2014

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<blockquote cite="https://lighthousedata.io/data/email-channel-share-of-revenue-23pct-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- email channel revenue share for Email marketing channel share of company revenue (Econsultancy 2014 Email Marketing Industry Census respondents)<br><small>Source: Econsultancy (2014) · <a href="https://lighthousedata.io/data/email-channel-share-of-revenue-23pct-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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