B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81.78%
81.78% -- email capture rate for FanUp text-to-win campaign (PBR/Can-Am) (2020)
PBR and Can-Am captured email addresses from 81.78% of all participants who texted into the FanUp promotion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81.78%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mobile Commons
Primary
Tier B
https://live-mobile-commons.pantheonsite.io/resources/success-story/fanup-pivots-its-text-to-win-con… ↗
Source Article
FanUp Pivots Its Text-to-Win Contests to Engage Fans at Home | Mobile Commons
FanUp is the leading fan engagement platform, delivering valuable offers to fans in exchange for engagement with specific brands.
Challenge
How do you engage fans when fans can’t attend live events?
As the leader in fan engagement, FanUp seeks exciting ways to connect their clients with their fans t…
Original Research
Mobile Commons
· Original study ↗
Methodology
Vendor case study (Mobile Commons/FanUp). Measured among all participants who texted into the five-week PBR Monster Energy Team Challenge text-to-enter promotion during the COVID-19 pandemic; campaign spanned five weekends of televised and live-streamed bull riding.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
FanUp text-to-win campaign (PBR/Can-Am): 81.78% email capture rate. Source: Mobile Commons (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fanup-pbr-sms-email-capture-rate
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<blockquote cite="https://lighthousedata.io/data/fanup-pbr-sms-email-capture-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81.78%</strong> -- email capture rate for FanUp text-to-win campaign (PBR/Can-Am)<br><small>Source: Mobile Commons (2020) · <a href="https://lighthousedata.io/data/fanup-pbr-sms-email-capture-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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