B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

22%

22% -- facebook engagement decline rate for Top 300 Brands (2011)

Name: Facebook Engagement Decline Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-12

2011 · n=300 · AdAge

Engagement on Facebook walls of top 300 brands declined by 22% over the analyzed year.

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Attribution: AdAge View source

Lighthouse Research Team

Last verified: 2026-08-12 · How we verify data →

Source verified Evidence graded

Value

22%

Unit

Percentage

Data Vintage

2011

Entity

Top 300 Brands

Sample Size

300

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

AdAge Primary Tier B

https://www.adage.com/article/four-things-mark-zuckerberg-should-tell-every-cmo/158505 ↗

Confidence: 51/100 Vintage: 2011 Channel: Common Crawl

Source Article

Marketeers creëren geen lange-termijn relaties op Facebook - Houding en strategie to the rescue

Marketeers creëren geen lange-termijn relaties op Facebook – Houding en strategie to the rescue Dit is één van de conclusies die het artikel “Four Things Mark Zuckerberg Should Tell Every CMO“ op AdAge geeft naar aanleiding van een onderzoek. De interactie van 300 top merken op Facebook werd een jaa…

Original Research

AdAge · Original study ↗

Methodology

Interactie van 300 top merken op Facebook werd een jaar lang geanalyseerd

Segmentation

Industrymarketing

Cite this stat

Plain Text

Top 300 Brands: 22% facebook engagement decline rate. Source: AdAge (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook_engagement_decline

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<blockquote cite="https://lighthousedata.io/data/facebook_engagement_decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- facebook engagement decline rate for Top 300 Brands<br><small>Source: AdAge (2011) · <a href="https://lighthousedata.io/data/facebook_engagement_decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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