B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

22%

22% -- facebook engagement decline rate for large brands' facebook pages (2011)

Name: Facebook Engagement Decline Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-07

2011 · n=300 · AdAge

Syncapse found that engagement on the Facebook walls of large brands decreased by 22% year-over-year.

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Attribution: AdAge View source

Lighthouse Research Team

Last verified: 2026-08-07 · How we verify data →

Source verified Evidence graded

Value

22%

Unit

Percentage

Data Vintage

2011

Entity

large brands' facebook pages

Sample Size

300

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

AdAge Primary Tier B

https://adage.com/article/digital/four-things-mark-zuckerberg-should-tell-every-cmo/163505 ↗

Confidence: 62/100 Vintage: 2011 Channel: Common Crawl

Source Article

Facebook en engagement: merken slaan de plank mis

Facebook en engagement: merken slaan de plank mis Sinds een paar jaar is het duidelijk dat Facebook in de eerste plaats uit is op de reclamebudgetten van merken en daartoe twee belangrijke “voordelen” heeft: een massa gebruikers en bezoekers en uw en mijn gegevens. Dat die aanpak voor Facebook werkt…

Original Research

AdAge · Original study ↗

Methodology

Research by Syncapse on 300 large advertisers' Facebook pages

Segmentation

IndustryMedia Company SizeEnterprise RegionEMEA Channelsocial

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Plain Text

large brands' facebook pages: 22% facebook engagement decline rate. Source: AdAge (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-engagement-decline-22-percent

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<blockquote cite="https://lighthousedata.io/data/facebook-engagement-decline-22-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- facebook engagement decline rate for large brands' facebook pages<br><small>Source: AdAge (2011) · <a href="https://lighthousedata.io/data/facebook-engagement-decline-22-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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