B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- videos watched without sound for Facebook videos (2017)
85% of videos on Facebook are watched without sound according to Digiday.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2017
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier C
https://virtualcauseway.com/video-will-dominate-marketing-landscape-year/ ↗
Source Article
Video Will Dominate The Marketing Landscape This Year
Hop on the bandwagon, you’re missing out!
Last year we saw the importance of visual content, such as video, emphasized by the changes that took place across almost every major social network such as Facebook, Instagram, Snapchat, and Twitter. Most notable were the launch of Facebook and Instagram’s …
Original Research
Digiday
· Original study ↗
Methodology
Cited from Digiday
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 (current) | 85% | |
| 2025 | 85% | 0% |
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Facebook videos: 85% videos watched without sound. Source: Digiday (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-videos-watched-without-sound
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-videos-watched-without-sound" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- videos watched without sound for Facebook videos<br><small>Source: Digiday (2017) · <a href="https://lighthousedata.io/data/facebook-videos-watched-without-sound" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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