C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
0.15%
0.15% -- engagement rate for Facebook users (2024)
The typical engagement rate on Facebook is 0.15%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.15%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (7)
SimilarWeb
Primary
Tier C
https://www.similarweb.com/blog/facebook-statistics/ ↗
Source Article
Facebook Users Statistics and Facts (2026)
Introduction
Facebook Users Statistics: Despite the rise of many applications, Facebook still retains its status as the most widely used social media platform. The scale and variety of its user base in 2025 may surprise you, especially when compared with its competitors. As of April 2024, Facebook r…
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Original Research
SimilarWeb
· Original study ↗
Methodology
SimilarWeb
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Facebook users: 0.15% engagement rate. Source: SimilarWeb (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-users-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/facebook-users-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.15%</strong> -- engagement rate for Facebook users<br><small>Source: SimilarWeb (2024) · <a href="https://lighthousedata.io/data/facebook-users-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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