B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- engagement rate difference for Facebook Pages (2011)
Utilizing any of the top ten third-party feed aggregators resulted in 88% fewer comments and likes on Facebook compared to manual posting.
- Applies to utilizing any of the top ten feed aggregators versus manual posting
- Based on a study of 1,000,000+ Facebook updates across 50,000+ Facebook Pages
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2011
Entity
Sample Size
50,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Applum (EdgeRank Checker)
Primary
Tier B
http://thecatalystpartnership.wordpress.com/2011/12/16/one-click-to-increase-you-facebook-page-engag… ↗
Source Article
One Click to Increase your Facebook Page Engagement Ratio by 400%+
Original Research
Applum (EdgeRank Checker)
· Original study ↗
Methodology
Applum (EdgeRank Checker) study of 1,000,000+ Facebook updates on over 50,000 Facebook Pages comparing third-party aggregator posts vs manual posts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Pages: 88% engagement rate difference. Source: Applum (EdgeRank Checker) (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-third-party-posts-88-percent-fewer-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-third-party-posts-88-percent-fewer-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- engagement rate difference for Facebook Pages<br><small>Source: Applum (EdgeRank Checker) (2011) · <a href="https://lighthousedata.io/data/facebook-third-party-posts-88-percent-fewer-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.