B
Evidence Grade B
Graded
under review
Safe to Cite
Current
72%
72% -- purchase influence rate for Facebook users (online shoppers) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
searchgroup.com.au
Primary
Tier C
https://www.searchgroup.com.au/digital-marketing/perth-facebook-ppc-pay-per-click-advertising-market… ↗
Source Article
Facebook PPC (Pay-Per-Click) Advertising - Search Group
Targeted Facebook adverts, sponsored posts (boosted posts), on the world’s largest social media channel where nearly two-billion people worldwide are active, is a suitable marketing channel for many local Perth businesses to focus their advertising spend as this is where many of their own audience a…
Original Research
searchgroup.com.au
· Original study ↗
Methodology
Agency marketing page citing unspecified research; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook users (online shoppers): 72% purchase influence rate. Source: searchgroup.com.au (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-recommendations-influence-online-shoppers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-recommendations-influence-online-shoppers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- purchase influence rate for Facebook users (online shoppers)<br><small>Source: searchgroup.com.au (2026) · <a href="https://lighthousedata.io/data/facebook-recommendations-influence-online-shoppers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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