B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41,000,000
41,000,000 -- audience reach for Facebook ad tool (US 18-24 year olds) (2017)
Facebook's ad tool claimed to reach an audience of 41 million 18–24-year-olds in the US.
- Claimed estimate by Facebook ad tool, which was found to exceed census population estimates
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41,000,000
Unit
Count
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
50
Freshness
95
Source
Wall Street Journal
Primary
Tier B
https://ppcprotect.com/advertise-on-google/ ↗
Source Article
How to Advertise on Google And Boost Your Sales | PPC Protect
Neil Andrew
9th October 2018
11 min read
Neil is Scottish so when he's not writing for PPC Protect he's eating haggis and watching Braveheart.
If you own a business, then you should know how important it is to have a solid advertising strategy. No matter if you’re a brand-new business or a well-esta…
Original Research
Wall Street Journal
· Original study ↗
Methodology
Facebook ad tool reach estimate cited via Wall Street Journal / Brian Wieser research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook ad tool (US 18-24 year olds): 41,000,000 audience reach. Source: Wall Street Journal (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-reach-41m-us-18-24
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-reach-41m-us-18-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41,000,000</strong> -- audience reach for Facebook ad tool (US 18-24 year olds)<br><small>Source: Wall Street Journal (2017) · <a href="https://lighthousedata.io/data/facebook-reach-41m-us-18-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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