B
Evidence Grade B
Safe to Cite
Dated
17.9%
17.9% -- mobile ad revenue market share for Facebook (2014)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17.9%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://mmaglobal.com/articles/dear-apple-so-you-want-be-programmatic-player-listen ↗
Source Article
Dear Apple: So, You Want To Be A Programmatic Player? Listen Up
Original Research
eMarketer
· Original study ↗
Methodology
Mobile ad revenue market share per eMarketer figures cited in the article; Facebook identified as the second-largest mobile ad revenue player
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 17.9% mobile ad revenue market share. Source: eMarketer (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-mobile-ad-revenue-market-share
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<blockquote cite="https://lighthousedata.io/data/facebook-mobile-ad-revenue-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.9%</strong> -- mobile ad revenue market share for Facebook<br><small>Source: eMarketer (2014) · <a href="https://lighthousedata.io/data/facebook-mobile-ad-revenue-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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