B
Evidence Grade B
Safe to Cite
Dated
2.6%
2.6% -- mobile ad revenue market share for Apple iAd (2014)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.6%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://mmaglobal.com/articles/dear-apple-so-you-want-be-programmatic-player-listen ↗
Source Article
Dear Apple: So, You Want To Be A Programmatic Player? Listen Up
Original Research
eMarketer
· Original study ↗
Methodology
Mobile ad revenue market share per eMarketer figures cited in the article; iAd ranked in the top ten for mobile ad revenue but far behind Google and Facebook
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple iAd: 2.6% mobile ad revenue market share. Source: eMarketer (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-iad-mobile-ad-revenue-market-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-iad-mobile-ad-revenue-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.6%</strong> -- mobile ad revenue market share for Apple iAd<br><small>Source: eMarketer (2014) · <a href="https://lighthousedata.io/data/apple-iad-mobile-ad-revenue-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.