B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$4
$4 -- cpa for Facebook ads with messages objective (2019)
Facebook ads with the messages objective can achieve a CPA of $4 per lead.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MobileMonkey
Primary
Tier B
https://mobilemonkey.com/blog/2019/01/actionable-facebook-ads-tips ↗
Source Article
7 Actionable Facebook Ads Tips that Could Change Your Facebook Marketing Game
When we asked you what your current top challenge as a Facebook advertiser is, you said:
A: Advanced Facebook ad strategies and optimization hacks
B: How to quickly test and experiment with new ad types like lead ads or messaging ads
C: Small and local business campaign management and strategy
D: Fi…
Original Research
MobileMonkey
· Original study ↗
Methodology
With good audience targeting, each new conversation costs $3-$5
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook ads with messages objective: $4 cpa. Source: MobileMonkey (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-messages-cpa
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-messages-cpa" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- cpa for Facebook ads with messages objective<br><small>Source: MobileMonkey (2019) · <a href="https://lighthousedata.io/data/facebook-messages-cpa" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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